Casa Noble

INFLUENCER RELATIONS | CONTENT DEVELOPMENT | TRAVEL DIARY


Partnered with Casa Noble we launched an influencer travel activation. We cast 40 potential influencers for the campaign narrowing down selection to six influencers including photographer Grant Legan, pro-surfer Anastasia Ashley,  Justin Livingston of Scout Sixteen, Marianna Hewitt of Life with Me, Luanna Perez-Garreaud of Le Happy and Olivia Lopez of Lust for Life.

Influencers were flown to Mexico to visit the tequila’s birthplace and experience the lifestyle associated with the premium brand sharing stories through dedicated editorials and social.

Activation included dedicated editorials, videos and social, an influencer trip, and exclusive content created for Casa Noble’s social channels.

PROGRAM IMPACT

  • Instagram Posts: 48
  • Likes/Comments: 620k / 2k
  • Instagram Views:  26M
  • Tweets: 52
  • Twitter Views: 110,530
  • Share Views: 65,000
  • Editorials: 6
  • Likes: 50,157
  • Facebook Updates: 52
  • Likes/Comments: 1.5k / 17
  • Facebook Views: 633,000