Negra Modelo

CONTENT CREATION | INFLUENCER RELATIONS


NSFW partnered with Negra Modelo to launch an ambassador program. We cast 10 potential influencers for the campaign; narrowing down the selection to Andrew Steinthal of The Infatuation, Blake Scott of The Scott Effect and Justin Livingston of Scout Sixteen.

The group went on a 14-day journey with Negra Modelo discovering spots in Denver, Los Angeles, and Seattle along the way and sharing the brand story with his 200k+ fans.

Activation included dedicated editorials, videos and social, live event coverage, and exclusive content created for Nega Modelo social channels.

 

CAMPAIGN REACH

  • Instagram Posts: 9
  • Likes/Comments: 35k / 378
  • Instagram Views:  2M+
  • Tweets: 4
  • Twitter Views: 75k
  • Share Views: 25k