CONTENT CREATION | INFLUENCER RELATIONS
NSFW partnered with Negra Modelo to launch an ambassador program. We cast 10 potential influencers for the campaign; narrowing down the selection to Andrew Steinthal of The Infatuation, Blake Scott of The Scott Effect and Justin Livingston of Scout Sixteen.
The group went on a 14-day journey with Negra Modelo discovering spots in Denver, Los Angeles, and Seattle along the way and sharing the brand story with his 200k+ fans.
Activation included dedicated editorials, videos and social, live event coverage, and exclusive content created for Nega Modelo social channels.
- Instagram Posts: 9
- Likes/Comments: 35k / 378
- Instagram Views: 2M+
- Tweets: 4
- Twitter Views: 75k
- Share Views: 25k