NSFW Creative is proud to announce our partnership with Midnight Theatricals on safeword. - a new off-broadway play about the secrets we keep from the ones we hold closest.

From the team that brought us the off-broadway hit Afterglow comes safeword. - a bold new vision of the power dynamics inherent in BDSM, kink, and food. Written and directed by S. Asher Gelman, the world premiere will be held at the American Theater of Actors on April 25th, where it will run through July 7th.

The story centers around two couples who forge a friendship through a chance meeting. After an incident in which deeply-laid secrets are revealed, the four must grapple with the aftermath. Taking on the roles are an intimate and dynamic cast comprised of Jimmy Brooks (A Clockwork Orange, Madame Secretary), Maybe Burke (The Deuce, Tales of the City), Joe Crisholm (Afterglow), and Traci Elaine Lee (National Tour: Beautiful: The Carole King Musical).

If you’re on this page it’s because we believe you’d be perfect for our social campaign to help spread the word about this play and it’s sex positive story. We'd love your support in helping spread sex positivity, kink appreciation and inclusivity in the arts.


#WhatsYours Promo


  • Create an original post inspired by kink, BDSM or just something which makes you feel powerful. Share an experience or just show some support for the sex positive message in this play. In your post, you can share your experiences in BDSM, offer some advice or just tell your audience what’s your safeword. Post should live on Instagram and your second largest secondary account.

  • Two live updates featuring safeword animated posters. Shown at left.

  • Mention and tagging of @Safewordtheplay. Use of #WhatsYours


  • Two tickets to see Safeword. (April 25th - July 7th). We can schedule meet and greets with cast and premium seating in theatre. Travel not included.

  • Compensation: Based on your request.


  • Instagram following above 35k. Considerations for those with less followers and highly engaged audience.

  • NYC-based preferred.