Volvo
AMBASSADOR PROGRAM | CONTENT DEVELOPMENT
In August 2015, Volvo contacted NSFW to launch an ambassador campaign for the new Volvo XC 90 in the Hamptons.
We cast 10 influencers for the campaign narrowing down the selection to Adam Gallagher of I Am Galla, a lifestyle influencer and jetsetter with the look and attitude ideal for the Volvo brand.
Adam created original content for Volvo, showcasing the new luxury Volvo XC 90 and all of its features in a resort style setting in the New York Hamptons to his 2.4M+ fans.
Activation included original content posted to both Adam’s Instagram as well as on Volvo’s Instagram created solely for the Volvo brand.
CAMPAIGN IMPACT
- @volvocarusa Instagram Posts: 6
- Likes/Comments: 13,559/ 174
- Instagram Views: 384,000
- @iamgalla Instagram Posts: 3
- Likes/Comments: 135,333/ 947
- Instagram Views: 4.8M
